Early stage

startup support

Next-step marketing strategy and deployment for founding teams.

You’re building, shipping, testing, learning.

But at some point, it’s hard to know which move will create the biggest leap forward.

I help you cut out the guesswork and focus on marketing actions that turn momentum into real traction.

Here’s what that means for you, wherever you’re starting…

Pre-marketing: Lay a Solid Foundation

At this stage, every conversation counts.

  • Skip the agency playbook and focus in on what makes your specific customers take action.

  • Create straightforward GTM positioning, using clear words that help you start conversations.

  • Micro-test a few key channels without blowing budget.

  • Use the right AI tools to create basic demand capture systems, learning what sticks from day one.

Finding Traction: Sharpen What’s Already in Motion

You’ve experimented with help and DIY efforts, now you're ready to push for bigger traction.

  • Build a lead generation system that fills pipeline with truly qualified leads that convert.

  • Run strategic experiments to explore new angles or even major shifts.

  • Audit what’s working (and find what’s not) across your messaging, funnel, and outreach.

  • Rework positioning if it’s not landing with your current market or funders.

  • Build lightweight systems that support growth; eliminate ad hoc efforts with no return.

What Happens When You Get This Right

You stop spinning on surface-level problems. Founders who skip over real positioning and validation waste cycles building features, running ads, or hiring marketers too soon. When you actually solve for resonance, traction gets easier, and fundraising conversations get sharper.

You know exactly what’s working and what’s not. Instead of “let’s try more content” or “maybe it’s the funnel,” you’ll have data-backed clarity on which messages, channels, and actions actually drive customer behavior.

You build the core marketing muscle your company can grow with. Not a huge team. Not expensive software. Just light, adaptable systems that help you keep learning what your market responds to, even as your product evolves.

Options for working together

2-Week Foundation Sprint: When you need fast progress, whether that’s refining messaging, testing campaigns, or tackling the project that’s been stuck on your list.

4-Week Traction Builder: Early-stage marketing setup + rapid experiments to get customer signals fast.

Ongoing Advisor/Partner: Monthly strategic guidance + fractional execution to keep your traction engine moving.

Bespoke Projects: Have something specific in mind? We can scope it together.